I Cant Upload My File in Amazon Merch
The Amazon Merch product creation process requires uploading an original PNG format graphic & providing some text content to describe the product & its pattern.
I'm outlining the upload process to Amazon Merch as a part of my [FREE] Merch Mini-Course which walks you through the following steps prior to uploading:
- Requesting an invite to Merch
- Optimizing your workspace for long-term success on Merch
- The Aureate Dominion - avoiding trademark infringement
- Niche research
- Design tips
After you lot've finished the same steps, you're prepare to upload!
Create multiple products (BETA)
On iii/26/2019 information technology was announced on the Merch dashboard that they were releasing a Multi-production creation upload tool, now known every bit "Create Multiple Products (BETA)".
This dramatically reduced the amount of time required to create Amazon Merch products & was a massive pace in the right direction for the platform, every bit yous can upload a single PNG design file & publish it to all products that share those pattern dimensions:
4500 x 5400 px
- T-shirts - front and back
- Women's v-neck t-shirt - forepart and back
- Baseball t-shirts - front end and back
- Tank tops - front and dorsum
- Long sleeve t-shirts - front and back
- Crewneck sweatshirt - front and dorsum
- Pullover & Cipher Hoodie - back only
If you want to upload to post-obit additional products, you lot'll need to render your blueprint at the specified not-standard dimensions:
4000 ten 4050 px
- Pullover Hoodies - forepart but
- Zip Hoodies - front merely
485 ten 495 px
- PopSockets
Yous tin can drag & driblet your designs into the complimentary Merch Resize browser-based tool and have them optimized for Hoodies & PopSockets in seconds.
Read the full Merch Resize walkthrough »
Additionally, uploading using the Merch Titans Automation tool volition automatically convert your standard dimension designs for hoodies & popsockets.
When y'all're ready, first click the "Select Products" button in the acme-correct corner & then select what you lot want to upload to.
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Then, you lot tin simply click into the "Upload Artwork" section and select your pattern file.
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Then click the "Edit details" button and select the fit types & up to x colors to offer the blueprint on.
Fit types: Offer unisex designs in Mens + Womens fit, unless the design is specifically optimized for one sex. If you offer designs in Youth fit, understand that your Brand, Title, Bullets & Keywords will be subject to a stricter content policy
Colors: Only vi standard t-shirt colors are suited well for nighttime designs, while at to the lowest degree xviii colors work well with low-cal designs overlaid on top.
Terminal, enter a toll.
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I wrote an all-encompassing article outlining a pricing strategy, optimized for your Amazon Merch tier in 2019 that you lot tin read by clicking the link beneath:
Amazon Merch Pricing Strategy 2019 »
In curt, I recollect you should defer profitability and sell your products at $thirteen.07 (generating a $0.00 royalty) while you're in the lower tiers.
From there, I suggest unlike target cost points based on your tier, the quality of the design, & the level of competition.
They now give Merch products 365 days to make a sale before being removed automatically (it used to be 90 days - how lucky are yous if you're new!).
Therefor it'due south less important to entice customers with a depression price to become an initial auction to ensure it remains in Amazon'southward catalog.
Correct now I'm using this approach:
- Upload cost: $14.99
- Price after 1st auction: $xvi.95
- Price consequent sales: $17.99
- Price afterward receiving Any review (1-v stars): $19.99
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Regardless of product blazon, I think you should follow a similar arroyo in your pricing.
Amazon Merch Keywords
Starting time & foremost, I desire to state that:
I firmly believe that people identify as well much of a importance on keywords when information technology comes to Amazon Merch & Amazon FBA.
Hear me out:
Amazon's itemize is very saturated, because people like you & I looking to sell things to the masses followed the crowd, & they lead us here!
I merely searched for "funny cat shirt"... Amazon said there's over 10,000+ results!
Think about the nature of online sales & print on demand... they can offer an space catalog of products considering online real estate is basically free & print on need products don't exist until later on they're paid for.
Plus if I had to approximate, there's probably way closer to 50,000 t-shirts indexed on "funny cat shirt" than 10,000... but await at how they lay out the pagination - information technology prevents yous from accurately gauging the true calibration:
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You can click page ii or iii from page 1, and so they signal that there'due south a 7th page, but they mask the number of the last page and give no indication of what page # that might be.
Another central takeaway is the importance of being on pages i, ii, or three.
Imagine if y'all're on page iv of results... customers tin't fifty-fifty click the page 4 button without starting time going to page two or 3! But let's be honest:
Customers aren't going beyond page 1 of results to find your product.
Amazon's current search results page displays x rows of 6 products on page 1, coming to lx products total.
If y'all're not ranking there, you're out of luck. The good news is that Amazon's algorithm seems to be pretty generous in giving various listings a "chance" at page 1 on occasion, almost in an try to let them "testify themselves"... but there'south no guarantee if or when that volition happen if you decide to upload the ten,001st "funny cat shirt".
There'south a reason behind me sharing this:
I believe it's amend to exist concise & direct with your keyword optimization than to "stuff" wide keywords into your listing.
Title
Amazon'southward algorithm weighs the Title field the heaviest when information technology comes to matching a customers search input against their catalog of products.
Question:
Does this mean if someone searches for "funny cat shirt" and out of all 10,000 products, yours is the just 1 with the EXACT MATCH title "exact cat shirt", so yous rank in the #1 spot?
No.
They also gene in other things, primarily:
- Sales history
- Sales velocity
- Conversion charge per unit
Amazon makes money when we do, & as a result they grant the most exposure to the top-performing listings.
Simply it absolutely does help your chances of ranking on page 1 when your listing title is an exact match against the customer search.
Brand & Bullets
I read a case study on the Merch Informer website where they experimented with uploading the same design to create three different listings with variations in the keywords:
They then searched for related terms & audited the search results to measure the impact of the keyword strategy
- Upload #1: Contains key phrase in championship Simply
- Upload #2: Contains fundamental phrase in championship + brand
- Upload #3: Contains cardinal phrase in title + make + bullets
The result was probably predictable: Upload #3 ranked highest in search results, as it repeated the chief primal phrase in all 3 fields that get indexed.
Equally a result, I advise honing in on the single nigh relevant key phrase and repeating it as your Brand, Title, & in your bullets.
Read the case study on Merch Informer »
Description
Information technology's OK to skip production descriptions:
- They don't get indexed, meaning they won't upshot your search rank positively or negatively
- The majority of Amazon shoppers store from mobile devices, & descriptions are subconscious on mobile
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The i pro to filling the description field out is that on desktop (where it's visible by default), it makes your listing await more "consummate" which will heave your conversion rate (just the actual statistics wont be visible).
But it comes with a risk: any keyword yous enter into the description field tin can result in a content policy violation, getting your submission rejected & resulting in a strike confronting your Merch account.
How NOT To Do Keywords
I'yard non a fan of keyword stuffing.
For case, let's say y'all're selling the following "Avogato" shirt:
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I would target this cord of words every bit my primary phrase & make information technology by Brand, Championship, & copy+paste it into one of the bullets:
Avogato Shirt Cat Avocado
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This should assistance our chances of ranking when customers type in phrases like "Avogato Shirt" & "True cat Avacado Shirt", which are probably the two nearly loftier-est trafficked long-tail keywords that drive traffic to the listing.
I'chiliad OK with adding phrases like "funny cat shirt" to the bullets, but understand that information technology'due south just going to rank you on folio 2+ where you'll never be seen, unless your pattern is truly amazing.
Fifty-fifty if information technology is astonishing, you'll likely demand to pay Amazon to advertise your shirt and build the initial sales book. That's but the fashion information technology goes on loftier-volume, high-competition keywords!
In that location'due south two principal reasons why I stopped believing in the keyword stuffing approach:
- The content policy keeps getting stricter & each additional give-and-take increases the likelihood of a strike
- On iii/29/2019 they announced that they were going to be stricter on listings that keyword stuffed in an attempt to "reduce customer confusion".
Plus, with the inevitable saturation that comes with more accounts being accepted into Merch, & existing accounts getting tiered upward, getting indexed on less-relevant keywords is less & less likely to event in your product showing up on the only page of results that matters... page 1.
TL;DR Be curtailed with your keywords & don't risk getting a submission rejected due to content policy violations!
Amazon Merch United kingdom & Germany
To round out this article I just wanted to notation that you lot can as well brand designs available on Uk & Germany from the same screen:
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Delight call back that each international marketplace is also bailiwick to a unique content policy!
I've recently been using the Merch Titans Automation uploader to re-upload all of my existing designs to UK & Germany (it translates English language to High german for y'all), and I've had numerous instances where a submission was rejected in 1 of the 3 markets, but not the other two.
It shouldn't deter you from uploading to UK/DE, but it'due south worth making note of.
Last, I'd like to recommend reading my article on my "Safe Upload Strategy" which will help farther protect your account from receiving multiple rejections.
Amazon Merch Safe Upload Strategy »
Source: https://ryanhogue.com/amazon-merch/the-upload-process/
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